John Schweitzer holds the rank of Professor in the Department of Communication at Bradley University where he was department chairman from 1993 until 1999. Previously he taught at Texas Tech University for nine years where he was Director of Advertising/Public Relations and, later, director of Graduate Studies in the School of Mass Communications and Professor of Communication Studies.
Schweitzer spent the 1999-2000 academic year in Bulgaria as a Fulbright Scholar in the Faculty of Journalism, Sofia University “St. Kliment Ohridski” and at the American University in Bulgaria. He has also lectured at Nanyang Technological University in Singapore and at Hong Kong Baptist University.
Schweitzer was publisher of the Terre Haute (IN) Tribune-Star for three years and before earning his Ph.D. from the University of North Carolina at Chapel Hill, worked for the Charlotte Observer for several years. He also served as vice president of Belden Associates, a newspaper marketing research firm in Dallas, Texas where he also worked for Bozell-Jacobs advertising agency and owned his own market research company. While in Dallas he was an adjunct professor of Marketing at the University of Texas at Dallas.
In 1998, he was one of the authors of a successful $21,000 grant request to the Pew Civic Journalism Fund for a study of Peoria’s leadership that won a national award. He has also received grants from the Freedom Forum and the Voice of America among others. He has participated in workshops and seminars conducted by the Poynter Institute and the American Press Institute.
Author or co-author of more than 40 refereed journal articles, he has presented more than 50 invited and refereed research papers and addresses at conventions and professional meetings both at home and abroad. He has been a member of the editorial review board of the Newspaper Research Journal since its inception. He was editor of Southwestern Mass Communication Journal prior to joining the faculty of Bradley University.
Schweitzer and his wife have six daughters and 11 grandchildren.
Education:
Ph.D. in Mass Communication Research, University of North Carolina, Chapel Hill.
M.A. in Industrial Psychology, Western Michigan University, Kalamazoo.
B.S. in Psychology, Purdue University, West Lafayette, Indiana.
Experience:
1993-Present Department of Communication, Bradley University, Peoria, Illinois
1999-00 Professor, department of Communication and Fulbright Senior Scholar to Bulgaria
1993-99 Professor and Chair, Department of Communication
1992-93 Professor, Department of Communication Studies, Texas Tech University, Lubbock.
1986-91 Associate Professor & Director, Grad Studies, School of Mass Communications, Texas Tech.
1984-86 Associate Professor & Director, Adv. Division, School of Mass Communications, Texas Tech.
1983 - 1984 Visiting Assistant Professor, School of Journalism, Kent State University, Kent, Ohio.
1980 - 1983 Publisher, Tribune-Star, Terre Haute, Indiana. (A 55,000 circulation morning-evening and Sunday newspaper.)
1979 - Owner, Information Analysis Consultants; Visiting Instructor, Department of Journalism,
1980 Memphis State University, Memphis, TN; Adjunct Marketing Instructor, School of Management, University of Texas at Dallas.
1973 - 1977 Assistant Professor, School of Journalism, Indiana University, Bloomington, Indiana,
1970 - 1973 Ph.D. Student and Research Assistant, School of Journalism, University of North Carolina, Chapel Hill.
1964 -1970 Personnel Director, including labor relations, employment and benefits administration, Charlotte Observer, Charlotte, NC.
Books, Book Chapters and Monographs:
Marketing Research in the Newspaper Business: A Study of Researchers and Publishers. (1992). In
S. Lacy, A. B. Sohn, & R. H. Giles (Eds). Readings in Media Management (pp. 153-180). Columbia,
SC: Media Management and Economics Division of the Association for Education in Journalism and Mass Communication.
Sunrise, Sunset: The Story of the Crosbyton, Texas Solar Power Project. (1989). Lubbock, TX: Department of Electrical Engineering, Texas Tech University.
Problems of Declining Newspaper Circulation Among Young Adults. (Ed.). (1976).
Bloomington, IN: Center for New Communication, School of Journalism, Indiana University.
The Relationship of Reading Ability to Newspaper Circulation. (Ed.) (1976). Bloomington, IN:
Center for New Communication, School of Journalism, Indiana University.
Articles:
Fletcher, A., Ross, B.I. & Schweitzer, John C. (2002, Winter). “It’s About Truth in Political Advertising.” Newspaper Research Journal, 23(1), 50-58.
Schweitzer, John C. (2000, May 19-21). The role of the media and the Internet on society: The Internet and national boundaries. In Globalization and Cultural Differences, Proceedings of the Fourth Bulgarian-American Fulbright Commission (pp. 206-218). Sofia, Bulgaria: Bulgarian-American Commission for Educational Exchange.
Schweitzer, John C. (2000, October). “Going global: Lessons learned in planning a university’s global communications center.” Perspectives in Higher Education Reform, 9, 218-224.
Schweitzer, John C. (2000, October 8). “Beavis, Butthead flunk History 101: Students’ ignorance of past reflects poorly on them, education.” Journal Star, Peoria, Illinois, p. A-5.
Schweitzer, John C. (2000, September 10). “Teach Eastern European kids freedoms of the West.” Journal Star, Peoria, Illinois, p. A-5.
Schweitzer, John C. (2000, Summer). “Inside Bulgaria’s fragile democracy.” Hilltopics, Peoria, Illinois: Bradley University.
Schweitzer, John C. (1999, November 28). “Kleenton doesn’t disappoint Bulgarians.” Journal Star, Peoria, Illinois, p. A-5.
Schweitzer, John C. (1999, September 2). “Finding peace in Europe: Students believe nations will be able to solve disputes themselves.” Journal Star, Peoria, Illinois, p. A-5.
Cheng, H.X., & Schweitzer, John C. (1996, May-June). Cultural values reflected in Chinese and U.S. television commercials. Journal of Advertising Research, 36(3), 27-44.
Ross, B.I., Fletcher, A., & Schweitzer, John C. (1994). Promises, Promises: Advertising Directors Look at Questionable Political Claims. Newspaper Research Journal, 15(1), 82-90.
Xu, M., Bates, B.J., & Schweitzer, John C. (1993). The impact of messages on survey participation in answering machine households. Public Opinion Quarterly, 57, (2), 232-237.
Schweitzer, John C. (1992). Job opportunities in newspaper research for JMC master’s graduates. Newspaper Research Journal, 13(1), 24-33.
Marra, J.L. & Schweitzer, John C. (1992). Undergraduate student advising: Options for advertising education. Journalism Educator, 47(1), 56-66.
Schweitzer, John C., & Hester, J.B. (1992). The importance of winning advertising awards. Southwestern Mass Communication Journal, 7(1), 55-66.
Schweitzer, John C., & Smith, B. (1991). Community pressures on agenda setting: How West Texas newspapers covered the nuclear waste-dump site selection process. Newspaper Research Journal, 12(3), 46-62.
Schweitzer, John C. (1991). Personal computers and media use. Journalism Quarterly, 68(4), 689-697.
Schweitzer, John C., & Miller, J. (1991). What do newswomen cover? A first attempt to uncover subtle discrimination. Newspaper Research Journal, 12(2), 72-80.
Schweitzer, John C., & Bates, B.J. (1991). Advertising education: Conference paper presentations as a measure of research productivity. In R.H. Holman (Ed.). The Proceedings of the 1991 Conference of the American Academy of Advertising (pp. 147-152). New York: D’Arcy Masius Benton & Bowles, Inc.
Schweitzer, John C., & Hsia, H.J. (1990). The importance of teaching in journalism/mass communication education. Southwestern Mass Communication Journal, 6(1), 49-59.
Ross, B. I., & Schweitzer, John C. (1990). Most advertising programs find home in mass communication. Journalism Educator, 45(1), 3-8.
Schweitzer, John C., & Hudson, J. C. (1990). Evaluating faculty service to student organizations. Journalism Educator, 44(4), 60-63.
Lay, Yun-Ju, & Schweitzer, John C. (1990). Advertising in Taiwan newspapers since the lifting of the bans. Journalism Quarterly, 67, 201-206.
Schweitzer, John C. (1989). The role of formal communication in employee job satisfaction. Public Relations Review, 25(3), 52.
Schweitzer, John C. (1989). The research climate in programs in journalism and mass communication. Journalism Quarterly, 66, 987-991.
Schweitzer, John C. (1989). Factors affecting scholarly research among mass communications faculty. Journalism Quarterly,66, 410-417, 452.
Greenberg, B. S., & Schweitzer, John C. (1989).Mass communication scholars revisited and revised. Journalism Quarterly, 66, 473-475.
Schweitzer, John C. (1989). Faculty research expectations varies among universities. Journalism Educator, 44(2), 45-49.
Schweitzer, John C. (1988). Who are all these advertising majors and what do they want? Journalism Quarterly, 65, 733-739.
Schweitzer, John C. (1988). Research article productivity by mass communication scholars. Journalism Quarterly, 65, 479-84.
Schweitzer, John C. (1986). How valuable to an advertiser are secondary audiences? Journalism Quarterly, 63, 752-56, 853.
Schweitzer, John C. (1985). Practical research can bring respect to J-schools. JournalismEducator, 40(2), 38-41.
Schweitzer, John C. (1980). Newspaper front pages revisited: Reader reactions. Newspaper Research Journal, 2(1), 12-18.
Subber, R. C., & Schweitzer, John C. (1980). What to drop and what to keep: A do-it-yourself approach. Newspaper Research Journal, 1(4), 38-45.
Schweitzer, John C. (1980). A new approach to the circulation problem. Newspaper Research Journal, 1(4), 3-12.
Schweitzer, John C. (1980, April 26). Trends in newspaper readership research.
Editor & Publisher, p. 120.
Schweitzer, John C. (1980, February). VEC’s current events program: A test of effectiveness. Newspaper Research Journal, 2(2), 11-18.
Stone, G. C., Schweitzer, John C., & Weaver, D. H. (1978). Adoption of modern newspaper design. Journalism Quarterly, 55, 761-66.
Schweitzer, John C. (1977, December, 2). Life style and readership. ANPA News Research Report No. 8.
Schweitzer, John C., Weaver, D. H. & Stone, G. C. (1977). Morning-evening newspaper circulation: What effect do appearance and content have? Journalism Quarterly, 54, 515-522.
Schweitzer, John C. (no date). The marketing approach: A case study. International
Newspaper Promotion Association Research Monograph.
Weaver, D. H., Schweitzer, John C., & Stone, G. C. (1977, April 12). Content, appearance and circulation. ANPA News Research Report No. 2.
Schweitzer, John C. (1976). Comparison of young subscribers and nonsubscribers to newspapers. Journalism Quarterly, 53, 287-293.
Schweitzer, John C., & Goldman, E. (1975). Does newspaper competition make a difference to readers? Journalism Quarterly, 52, 706-710.
Schweitzer, John C. (1974, August 2). Daily newspaper readership among 18 to 29 year olds.
ANPA News Research Bulletin No. 5.
Schweitzer, John C. (1974). The Newspaper and Its Community. Unpublished Ph.D. dissertation, University of North Carolina.
Refereed Papers:
Schweitzer, John C. (2004, August). The current state of advertising globalization. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Toronto, Canada.
Schweitzer, John C. (2003, August). Advertising in Bulgaria: Prospects and challenges in this struggling democracy. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, MO.
Schweitzer, John C., Ross, Billy I., & Fletcher, Alan. (2003, May). Attitudes toward advertising among college students in different countries. Paper presented at the American Academy of Advertising International Conference, Tokyo, Japan
Schweitzer, John C. (2000, Nov. 6). Civil society, globalization and a free press: toward an understanding. Paper presented at the 11th Annual Conference of the Alliance of Universities for Democracy, Sofia, Bulgaria.
Schweitzer, John C. (2000, The role of the media and the Internet on society: The fate of the nation-state. Paper presented at the Fourth Bulgarian-American International Conference, Sofia, Bulgaria.
Schweitzer, John C. (1999, November 9). Lessons learned in planning a university’s global communications center. Paper presented at the 10th Annual Conference of the Alliance of Universities for Democracy, Budapest, Hungary.
Schweitzer, John C. (1999, September). American reaction to the Kosovo crisis. Paper presented at “Summer University, Plovdiv ’99.” Plovdiv, Bulgaria.
Cheng, H. & Schweitzer, John C. (1995, May). Cultural values reflected in Chinese and U.S. television commercials: A content analysis. Paper presented at the International Communication Association Annual Conference, Albuquerque, NM.
Schweitzer, John C. (1993, May). Women in daily newspaper top-level management positions. Paper presented at the International Communication Association Annual Conference, Washington, D.C.
Schweitzer, John C., Liao, C.C., Morton, C.C., & Jaw, J.J. (1993, May). Message effects in communicating corporate social responsibility. Paper presented at the International Communication Association Annual Conference, Washington, D.C.
Han, Y.H., Schweitzer, John C., Bates, B.J., & Smith, T.V. (1992, August). Reflections of culture: An analysis of Taiwanese and American advertising appeals. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Montreal, Canada.
Li, S.F., Schweitzer, John C., & Bates, B.J. (1992, August). Effectiveness of trade magazine advertising. Paper presented at AEJMC, Montreal, Canada.
Yang, Tai-En, Schweitzer, John C., & Harmon, M.D. (1992, August). How three U.S. newsmagazines covered Gorbachev and Deng. Paper presented at AEJMC, Montreal, Canada.
Schweitzer, John C. (1991, October). Newspaper Marketing Research: Perceptions of Researchers and Publishers. Paper presented at the Western Communication Educators Association, Fullerton, CA.
Schweitzer, John C. (1991, October). Newspaper publishers’ satisfaction with newspaper research. Paper presented at the Southwestern Symposium for Journalism and Mass Comm., Corpus Christi, TX.
Chung, Shuhua, & Schweitzer, John C. (1991, October). The effect of corporate-image advertising on attitude change. Paper presented at the Southwestern Symposium for Journalism and Mass Communications, Corpus Christi, TX.
Xu, Minghua, Bates, B.J., & Schweitzer, John C. (1991, August). Telephone answering machines: A problem or boon to survey researchers? Paper presented at the AEJMC Annual Convention, Boston.
Schweitzer, John C., & Marra, J.L. (1991, August). Jobsatisfaction among advertising professors. Paper presented at the AEJMC Annual Convention, Boston.
Marra, J.L., & Schweitzer, John C. (1991, August). Advertising faculty: A descriptive profile. Paper presented at the AEJMC Annual Convention, Boston.
Schweitzer, John C., & Bates, B.J. (1991, April). Conference paper presentations as a measure of research productivity. Paper presented at the American Academy of Advertising Conference, Reno, NV.
Schweitzer, John C., & Bates, B.J. (1990, October). Journalism/mass communication education: Conference paper presentations as a measure of research productivity. Paper presented at the Southwest Symposium for Journalism and Mass Communication, Texas Woman’s University (3rd place award).
Hester, J.B., & Schweitzer, John C. (1990, August). The importance of advertising awards. Paper presented at the AEJMC Annual Convention, Minneapolis.
Schweitzer, John C., Hsia, R.M.C., & Hsia, H.J. (1990, June 29). Communication evolutions: Six equalizers from a historical perspective. Paper presented at the International Communication Association, Dublin, Ireland.
Hsia, H.J, & Schweitzer, J.C. (1990, June 29). Education as a determinant of medical
information-seeking behavior among Mexican-Americans. Paper presented at the International Communication Association, Dublin, Ireland.
Schweitzer, John C. (October 27-28, 1989). Personal computers and media use. Paper presented at the Western Communication Educators Conference, Park City, UT.
Schweitzer, John C. with Freeman, M.A., Moellering, J.A., & Northington, C. (1989, October 27-28). Women in management positions. Paper presented at the Western Communication Educators Conference, Park City, UT.
Matthews, C., & Schweitzer, John C. (1989, October). The path to the velvet ghetto. Paper presented at the Southwest Symposium for Journalism and Mass Comm., Tempe, AZ.
Miller, J., & Schweitzer,John C. (1989, October). What do newswomen cover? A content analysis of four Texas daily newspapers. Paper presented at the Southwest Symposium for Journalism and Mass Communication, Tempe, AZ. (Honorable mention.)
Smith, B., & Schweitzer, John C. (1989, October). How two west Texas newspapers covered the nuclear waste-dump site selection process. Paper presented at the Southwest Symposium for Journalism and Mass Communication, Tempe, AZ.
Schweitzer, John C. (1988, October). How mass communications administrators evaluate and value faculty research. Paper presented at the Western Communication Educators Conference, Lake Tahoe, NV.
Schweitzer, John C., & Hsia, H.J. (1988, October). The role of formal communication in employee job satisfaction. Paper presented at the Southwest Symposium for JMC, Abilene, TX.
Schweitzer, John C. (1988, July). Personal, organizational and cultural factors affecting scholarly research among mass communications faculty. Paper presented at the AEJMC Annual Convention, Portland, OR.
Schweitzer, John C. (1987, October). The problem of pay in mass communications. Paper presented at the Southwest Symposium for Journalism and Mass Comm., Arlington, TX.
Schweitzer, John C. (1987, October). Do women really prefer to work for men? Paper presented at the Women In Communications, Inc., National Professional Conference, Minneapolis.
Schweitzer, John C., & Saathoff, R. C. (1987, August). Newspaper reader interest in business news. Paper presented at the AEJMC Annual Convention, San Antonio, TX.
Schweitzer, John C. (1985, October). How valuable to the media planner are secondary audiences? Paper presented at the Southwest Symposium for JMC, Las Cruces, NM.
Schweitzer, John C. (1985, August). How academics and practitioners rate academic research. Paper presented at the AEJMC Annual Convention, Memphis, TN.
Schweitzer, John C. (1977). Newspaper readership interests of the young. Paper presented at the AEJ Annual Convention, Madison, WI.
Stone, G.C., Schweitzer, John C., & Weaver, D.H. (1977, August). Adoption of modern newspaper design practices: An exploratory study. Paper presented at the AEJ Annual Convention, Madison, WI.
Schweitzer, John C. (1975, August). Newspaper circulation and young readers. Paper presented at the AEJ Annual Convention, Ottawa, Canada.
Grants:
Research Excellence Committee, Bradley University, $300 for research in Sofia, Bulgaria, 2001.
Research Excellence Committee, Bradley University, $300 for travel to the Alliance of Universities for Democracy meeting in Sofia, Bulgaria, 2000.
Research Excellence Committee, Bradley University, $200 and $100 from the College of Communications and Fine Arts, Bradley University for translation of research articles from Bulgarian to English, 2000.
Bulgarian-American Fulbright Commission. A grant of $500 to attend “Summer University, Plovdiv ’99,” an international conference in Plovdiv, Bulgaria (September 1999).
Peoria Journal Star, A grant of $4,000 for the Dow-Jones Newspaper Fund High School Minority Journalism Workshop, 1999.
Freedom Forum, A grant of $75,000 for a Journalist-in-Residence for the Department of Communication for one year, 1998.
Voice of America, A grant of $12,500 for “East and Central European and Baltics’ TV Production Workshop” (May 1997).
United States Information Agency, A grant of $8,000 for “Professional Development Year Scholarship Program for East and Central Europe and Baltic Journalists” (August 1996).
Pew Center for Civic Journalism, A grant of $21,000 to study and report on the “Leadership Challenge,” written with Peoria Journal Star, WCBU, local NPR station, WMBD-TV, local CBS affiliate and WTVP, local PBS affiliate (October 1995).
Voice of America, A grant of $10,500 for “East and Central European and Baltics’ TV Production Workshop” (May 1995).
United States Information Agency, A grant of $7,000 for “Professional Development Year Scholarship Program for East and Central Europe and Baltic Journalists” (August 1994).
The British Council, Cultural Department, The British Embassy, Washington, DC. A grant of $1,675 to travel to the U.K. to explore possible exchange programs with U.K. institutions (March 1994).
Institute for Communications Research, School of Mass Communications, Texas Tech University. A grant of $745 to study the coverage of the flag burning issue by the elite media (October 1990).
Foote, Cone & Belding, A grant of $2,000 to study the usefulness of trade magazine advertising to electronics engineers (April 1990).
College of Arts and Sciences Institute for University Research: Organized Research Fund. A grant of $1,430 for a pilot study of cultural literacy assumptions in newspapers (November 1989).
Southwest Education Council for Journalism and Mass Communication. Annual grant of $1,500 for the Southwestern Mass Communication Journal (February 1989).
Association for Education in Journalism and Mass Communication. A grant of $2,000 to study the role of teaching in the tenure and promotion process (December 1988).
Board of City Development. Lubbock, Texas and Texas Tech University; A grant of $13,800 to study the image of the City of Lubbock and Texas Tech University among residents of Texas’ metropolitan areas (December 1988).
Apple Computer Company. Grant of two Macintosh SE computers, ImageWriter II, LaserWriter Plus, various software packages and $1,500 cash budget to conduct a Macintosh awareness campaign on the Texas Tech Campus, Fall 1987 semester. Total value of grant in excess of $12,000 (October 1987).
Burke, Mayborn, Ltd., Dallas, Texas. “Mayborn Scholar Program.” Negotiated endowment for two annual graduate scholarships in amount of $12,000 each for liberal arts graduates to pursue the
M.A. in journalism at Texas Tech University. Gift from Grant included a $12,000 endowment for administration and publicity expenses (October 1987).
Book Reviews:
Reagan, J. (Ed.). (1992). Applications of Research to Media Industries. Dubuque, IA: Kendall-Hunt. In Journalism Quarterly, 70 (Autumn 1993), pp. 744-45.
Moxley, J.M. (1992). Publish, Don’t Perish. Westport, CN: Praeger. In Journalism Educator, 48(Spring 1993), pp. 94-95.
Fink, Conrad C. (1988). Strategic Newspaper Management. New York: Random House. In: Newspaper Research Journal, (Summer 1988), p. 99.
Holbein, Thomas J. (Ed.) (1987). Evaluating the Effectiveness of Newspaper Promotion. Reston, VA: International Newspaper Marketing Association. In: Newspaper Research Journal, (Fall 1987), pp. 95-96.
Bryant, Jennings and Dolf Zillman (Eds.) (1986). Perspectives on Media Effects. Hillsdale, NJ: Erlbaum. In: Journal of Advertising,16 (3), 1987, p. 45.
Thorn, William J. with Patpfeil, Mary. (1987). Newspaper Circulation: Marketing the News. New York: Longman. In: Newspaper Research Journal, (Summer 1987), pp. 89-90.
Brownfield, Janice. (1986). Reporter vs. Publisher: What Journalism Professors Don't Tell You. Santa Ana, CA: Alpenstock Publishing. In: Newspaper Research Journal, (Fall 1986), pp. 80-81.
Weaver, David H. and G. Cleveland Wilhoit. (1986). Portrait of U.S. Newspeople and Their Work. Bloomington, IN: Indiana University Press. In: Newspaper Research Journal, (Summer 1986), pp. 71-2.
Schweitzer, John C. (2003, March 17). “Advertising in Bulgaria.” Guest lecture presented at Hong Kong Baptist University, Hong Kong, China.
Schweitzer, John C. (2003, March 19). “Attitudes Toward Advertising Among Singapore and U.S. College Students.” Guest lecture presented at Nanyang Technological University, Singapore.
Schweitzer, John C. (2002, November). Lecture on crisis communication, graduate seminar in public relations, Sofia University, Sofia, Bulgaria.
Schweitzer, John C. (1996, August). The importance of research for getting tenure in JMC programs. Paper presented to Media Management Division, AEJMC Annual Convention, Anaheim, CA.
Higgins, D., & Schweitzer, John C. (1990, April 10). The relationship between body image and
media use. Paper presented at the Sixth Annual All-University Conference on the Advancement of
Women in Higher Education, Texas Tech University.
Matthews, C., & Schweitzer, John C. (1990, April 10). The rush to the velvet ghetto. Paper
presented at the Sixth Annual All-University Conference on the Advancement of Women in Higher Education, Texas Tech University.
Miller, J., & Schweitzer, John C. (1990, April 10). What newswomen cover: A content analysis of four Texas dailies. Paper presented at the Sixth Annual All-University Conference on the Advancement of Women in Higher Education, Texas Tech University.
Schweitzer, John C. (1990, April 10). Women in communication management. Paper presented
at the Sixth Annual All-University Conference on the Advancement of Women in Higher Education,
Texas Tech University.
“Operating Under Strike Conditions.” Inland Daily Press Association Annual Meeting,
Chicago, IL (December 1982).
“Distributing a Daily Newspaper Under Strike Conditions.” Southern Newspaper Production
Program Seminar, New Orleans, LA (November 1982).
“Marketing the Daily Newspaper.” Hoosier State Press Association, Indianapolis, (Winter 1982).
“Public Relations and Public Opinion.” Memphis (TN) chapter, Public Relations Society
of America, (May 1981).
“New Editorial Research Technology.” Southern Newspaper Publishers Association
Foundation Research Seminar, Houston, TX (February 1979).
“Circulation Retention: Some Causes and Effects.” Gannett Foundation Circulation Management
and Promotion Seminar, North Texas State University, Denton, TX (July 1979).
Joe Belden and John C. Schweitzer, “The Effect of Distance on News Appeal.” Belden
Associates Research Seminar, Dallas, TX (1978).
“The Future of Afternoon Newspapers.” Annual Conference of California-Nevada Associated Press News Executives, Palo Alto, CA (June 1978).
“What Research Tells Us About Sports Page Readers.” American Press Institute, Reston, VA (May 1978).
“The Newspaper Audience of the Future.” Lee Enterprises’ “Circa ’84 Conference,” Minneapolis, MN (March 1978).
“What Enhances Reader Interest?” Mid-America Press Institute, St. Louis, MO (November 1977).
“Should Morning and Evening Newspapers be Different or Alike?” Newspaper Research Council,
Phoenix, AZ (Summer 1977).
“Research for News.” International Newspaper Promotion Association Research Seminar,
Chicago, IL (November 1976).
Professional/University/Community Service:
Professional Service:
A. Membership in professional organizations:
American Academy of Advertising, 1984-present.
Association for Education in Journalism and Mass Communication, 1973-1977; 1984-present.
Fulbright Alumni Association, 2000-present.
International Communication Association, 1992-present.
B. Offices held in professional organizations:
Vice Co-chair, Council of Divisions, AEJMC. 1994-95.
Head, Media Management and Economics Division, AEJMC, 1993-94.
Member of Executive Boards:
Advertising Division, AEJMC, 1988-1992.
Media Management and Economics Division, AEJMC, 1991-1994.
Bill of Rights Bicentennial Committee, AEJMC, 1989-1990.
C. Editorial and review activities:
Editorial Review Board: Newspaper Research Journal, 1978-present.
Editor: Southwestern Mass Communication Journal, 1988-1990.
Advertising Division, Professional Freedom and Responsibility Papers, AEJMC, 1988-1990.
Discussant:
Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, GA, 1994.
Association for Education in Journalism and Mass Communication Annual Convention, Montreal, Canada, 1992.
Media Symposium, “Ethics, Issues, Roles and Needs of Minorities in Contemporary Media,” Texas Tech University School of Mass Communications, April 7, 1989.
American Academy of Advertising Annual Convention, Las Vegas, NV, 1987.
Southwest Journalism and Mass Communications Symposium, 1986.
Association for Education in Journalism and Mass Communication, 1992.
D. Miscellaneous Professional Service:
Outside evaluator of graduate program, Elliot School of Communication, 2002.
Bulgarian-American Fulbright Commission for Educational Exchange: Selection Committee for Fulbright Scholars to the United States, Sofia, Bulgaria, November 1999.
Outside evaluator for promotion and/or tenure for
Kara Chan, promotion to full professor, Hong Kong Baptist University, 2004
Katherine Frith, promotion to full professor, Nanyang Technological University, Singapore, 2004
Dennis Ganahal, tenure and promotion to associate professor, Southern Illinois University, 2003.
Richard Shafer, promotion to full professor, University of North Dakota, 2003
Randolph L. Reddick, appointment with tenure and professorial rank, Texas Tech University, 2002.
Michael G. Parkinson, tenure and promotion to associate professor, Texas Tech University, 2001.
Johnson, Keith, tenure and promotion to associate professor, Texas Tech University, 2000.
Robert Sits, tenure and promotion to associate professor, New Mexico State University, 1996.
Ron Smith, promotion to full professor, University of Central Florida, 1996.
Don W. Stacks, promotion to full professor, University of Miami, 1992.
Constance Lawry, promotion to associate professor, Oklahoma State University, 1992.
James V. Pokrywczynski, promotion to associate professor with tenure, Marquette, 1992.
Chair, “Educator of the Year” Selection Committee, Association of Newspaper Classified Advertising Managers, 1991-92.
Chair, mini-plenary, “Management Education for Journalism/Mass Communication Students,” AEJMC Annual Convention, Portland, Oregon, July 1988.
Co-chair: “Business Sections: Daily and Weekly,” Southern Newspaper Publishers Association Seminar, Texas Tech University, Lubbock, TX, August 24-27, 1986.
University Service:
Elected by the faculty of the College of Communications and Fine Arts to the
Provost Search Committee, 1997.
Appointed by the Provost, Bradley University to:
Chair, Task Force on Globalization and Diversity, 1996-1997.
University Strategic Planning Committee, 1995-1997.
Search Committee for Associate Provost for Information Technology, 1995.
Futures Task Force--a committee to study the future and its implications for Bradley, 1994.
Appointed by the Dean, College of Arts and Sciences, Texas Tech University to:
Ad-hoc Reviewer, Arts and Sciences Research Council’s Research Enhancement Fund, 1992.
Promotion committee for Department of Communication Studies Chair, 1992.
Third-Year Tenure and Promotion Review Committee, Dept. of Communication Studies, 1992.
Chair of Search Committee for Communication Studies Chair, 1989.
Member, Provost’s ad hoc committee to study TTU library funding, 1989.
Community Service:
Board of Directors, Knolls Homeowners Association, 2003- present.
Leadership Coalition, a consortium of the Peoria Journal Star, WMBD-TV, WTVP, and Illinois Central College to identify and encourage grass roots leadership development in Peoria.
Lubbock Advertising Federation, 1984-1992 (Board of Directors, 1987-89).
Lubbock Board of City Development, Community Relations Committee and Public
Relations Task Force, 1989-1992.
Professional Development Activities:
American Press Institute’s “Journalism Educator’s Seminar” in Reno, NV (June 1-6, 1997). Selected to attend this seminar on competitive basis among all journalism and mass communications educators in the country. Only 21 persons were selected to attend tuition-free.
Association for Education in Journalism and Mass Communication. Workshop on developing World Wide Web Pages, Austin, TX (December 2-4, 1995).
Second Annual LINK-Midwest Conference on Distance Learning, Teleconferencing and Telemedicine, St. Charles, IL (November 6-8, 1985).
International Conference on Distance Education, Moscow, Russia (July 1995).
Newspaper Research Roundtable. Invited to attend a meeting of a select group of newspaper research executives to discuss current research and research trends in the newspaper business, Kansas City, MO (October 11-12, 1994).
National Communications Forum, Faculty grant of $1,140 to attend the 1994 Annual Review of Communications, Chicago, Illinois (September 19-21, 1994).
Newspaper Research Roundtable. Invited to attend a meeting of a select group of newspaper research executives to discuss current research and research trends in the newspaper business, Kansas City, MO (October 15-19, 1993).
National Communications Forum, Faculty grant of $1,090 to attend the 1993 Annual Review of Communications, Chicago, Illinois (September 26-29, 1993).
The Poynter Institute for Media Studies. Journalism Instructors Fellowship Program in Media Management, St. Petersburg, FL, July 19-29, 1987. Selected as one of only 15 instructors on nation-wide competitive basis. Received full tuition, room and board grant to attend the seminar.
International Newspaper Advertising and Marketing Executives seminar for advertising educators in New York (February 7-11, 1986). This program was open to only 20 academicians from around the country. Selected on competitive basis to attend free of charge.
American Press Institute’s “Journalism Educator’s Seminar” in Reston, VA (October 6-11, 1985). Selected to attend this seminar on competitive basis among all journalism and mass communications educators in the country. Only 32 persons were selected to attend tuition-free.
Advertising Education Foundation/American Academy of Advertising “Visiting Professor” Program. Selected as one of about 15 educators from around the country to spend eight weeks working in a national advertising agency. Spent the summer of 1985 with Bozell & Jacobs in Dallas, Texas.
Southern Newspaper Publishers Association Foundation Seminar, “Closing the Credibility Gap,” Owensboro, KY (April 28 - May 1, 1985) Selected as one of only two educators nationwide to attend.
Awards:
Slane College of Communications and Fine Arts Faculty Achievement Award for Scholarship, 2004.
Listed in Dictionary of International Biography, 2000.
Fulbright Senior Scholar to Bulgaria, 1999-2000 Academic Year.
Member: Phi Kappa Phi
“Educator of the Year,” Association of Newspaper Classified Advertising Managers, 1991.
L.U. Kaiser Innovative Teaching Award, TTU School of Mass Communications, 1988.
National Teaching Award, Poynter Institute for Media Studies, 1987.
Nominated for:
Samuel Rothberg Professional Excellence Award, Bradley University, 2000
