Brief Biography:

Ron Koperski received his B.A. from St. Mary's University and his M.A. from St. Louis University before receiving his Ph.D. from the University of Missouri in 1966. He teaches and advises public relations majors (CFA COM PR). His research is concerned with customer relations and quality control. He has been at Bradley since 1966.

Education

Ph.D. University of Missouri 1966

Strengths and Interests

Integrated marketing communication
Sports marketing/Sponsorships
Special Events
Sales
Organizational skills
Small group facilitation
Interpersonal relationship skill
Analytical skill
Trained voice (including dialects)
travel
The arts
Community involvement

Selected responsibilities with current employer

Faculty member 1966 - present
Director-Division of Communication 1973 - 1978
Chair-Department of Communication 1978 - 1983
Faculty advisor for student public relations chapter 1984 - present
Undergraduate and graduate classes taught

Public relations
Mass media
Research techniques
Radio/TV announcing
Small group discussion
Management communication
Public speaking
Seminars

Academic

1985 - present
Proposed and successfully completed management development leave (5 months) at full service marketing communications agency and personal development public relations mini-residencies (2 days/1 week) at radio stations, corporate offices, and agencies (Chicago, Los Angeles, Nashville, St. Louis, Wichita).
1990 - 1994
Developed and implemented seven different off-campus 3-week seminars(Los Angeles/4, Chicago/3) for undergraduate students on the topics of public relations and advertising in the entertainment, sports, and corporate industries.
NCAA (National Collegiate Athletic Association)
Faculty Athletics Representative 1978 - present

Missouri Valley Conference President (twice)
Chair-Campus Intercollegiate Athletic Committee
Chair-Transition Committee (to incorporate women's sports in conference structure)
National network of college/university presidents, athletic directors and conference commissioners

Professional Experience

Consulting

Developed and presented seminars on management and communication skills for executive personnel at utility company, chamber of commerce, medical center, credit bureau, specialty organization and insurance office. Served as keynote speaker at a regional educational conference, focus group moderator, manager of meetings, and adjudicator at numerous contests, events, and presentations. Acted as chair and/or member of many academic and intercollegiate athletics committees and boards, locally and regionally. Worked as volunteer with community organization in public relations planning.

Media-Related

Acted as talent for industrial training videos, talk show host on FM radio, and television and radio commercials. Announced radio and television color commentary for college basketball and conducted post-game interviews. Wrote and produced three 30-minute college basketball television specials.

Professional Memberships

Public Relations Society of America
Phi Mu Alpha (music fraternity)