Advertising
COM 112 Introduction to Media Production (1)
OR
MM 113 Introduction to Multimedia (3)
COM 202 Basic Advertising Writing (3)
COM 219 Public Relations (3)
COM 220 Advertising as Communication (3)
COM 320 Advertising Creative Strategy (3)
COM 322 Advertising Media Planning (3)
COM 325 Advertising Design and Production (3)
COM 400 Strategic Communication Research (3)
COM 481 Advertising Research & Campaigns (3)
MTG 315 Principles of Marketing (3)

Total Hours Required for Concentration: 28-30
Total Hours Required for Major: 37-39

Advertising Concentration Electives
COM 437 Advertising in a Global Environment (3)
COM 447 Issues and Ethics in Advertising (3)
COM 474 Advanced Copywriting (3)